Hatch Chili Hatch ChileTadd spent some very rewarding time in the dry, hot fields of New Mexico to create a brand library, documenting the chile growing process for the Hatch Chile Store. Hatch Chile currently farms over 1000 acres in the Hatch Valley of New Mexico, its family-owned and operated business, dating back over five generations. The project takes us from the fields to the factory in a collection of agricultural images featuring the field workers and the agriculture process at the family-owned farms. Tadd then takes us inside the factory to document the firing and packaging of the chiles. These images also appear on Hatch's website and social media.